Selar vs. Paystack vs. WhatsApp: Which Sells More?

How a Nigerian Course Creator Went From 2 Sales in 6 Months to 23 Sales in 30 Days (₦150k → ₦1.7M)

By TEMPO Content Studio | November 22, 2025

Yusuf Mohammed almost deleted his course.

After 6 months of trying to sell his ₦75,000 trading course, he had made exactly 2 sales.

Total revenue: ₦150,000

Minus production costs (₦180,000), he was ₦30,000 in the hole.

He was ready to quit.

Then something changed.

Month 7: 23 sales. ₦1,725,000 revenue.

Same course. Same price. Same audience.

What changed?

One single thing.

Let me tell you the whole story.

The Beginning: From Struggling Trader to Profitable Trader

Yusuf isn’t some finance guru who was born rich.

He’s a 29-year-old from Kaduna who discovered crypto trading in 2020.

Lost his first ₦50,000 in 3 weeks.

Thought it was a scam.

Almost quit.

But something kept pulling him back.

“I knew there was something there. I just couldn’t figure it out.”

So he studied. For 18 months.

Read every book. Watched every YouTube video. Joined every Telegram group.

Lost more money. ₦120,000 total.

But he learned.

By mid-2022, something clicked.

He started making consistent profits.

₦30,000 in June. ₦45,000 in July. ₦80,000 in August.

By December 2022, he was making ₦150,000-₦200,000 monthly from trading.

Not life-changing money. But consistent. Reliable.

That’s when people started asking:

“How are you doing this?”

The Course Idea (January 2023)

Yusuf’s younger brother (a student) asked:

“Can you teach me how to trade?”

Yusuf said yes.

Spent 3 weeks teaching him basics. Strategies. Risk management.

His brother started making ₦20,000-₦30,000 monthly.

Then his brother’s friends wanted to learn.

Then his own friends.

That’s when the lightbulb went off:

“Wait. People will PAY to learn this?”

Creating the Course (February-April 2023)

Yusuf had never created a course before.

But he thought: “How hard can it be?”

Step 1: Content Creation (6 weeks)

He recorded everything he knew:

Final course:

Production costs:

Step 2: Packaging (2 weeks)

Course name: “Crypto Trading Mastery: From ₦0 to ₦200k Monthly”

What’s included:

Price: ₦75,000

(Yusuf researched similar courses: ₦50k-₦150k range)

Step 3: Sales Page (1 week)

Yusuf used Selar (popular Nigerian platform for digital products).

Uploaded course. Added description. Set price.

His Selar page:

CRYPTO TRADING MASTERY

Learn how to trade crypto profitably.

Course includes:
- 12 video lessons
- PDF guides
- Templates
- Community access

Price: ₦75,000

[Buy Now button]

Simple. Clean. Generic.

Looked like every other course on Selar.

The Launch (May 2023)

Yusuf was excited.

He’d put in 10 weeks of work.

Launch Day (May 1, 2023):

Posted on:

The post:

NEW COURSE ALERT! 🚨

After 3 years of trading crypto,
I've packaged everything into a course.

Learn to trade profitably.
₦75,000

Link in bio.

Result:

Day 2-7:

Week 2:

Week 3:

The Struggle (Month 2-6)

June 2023:

July 2023:

August 2023:

September 2023:

October 2023:

6-Month Total:

Yusuf was devastated.

The Problem He Discovered

After 6 months of failure, Yusuf did something smart:

He called the people who DIDN’T buy.

“Hey, you asked about my course. Why didn’t you buy?”

Their answers shocked him:

Person 1: “I wanted to buy, but ₦75k is a lot. I needed to know it would actually work.”

Person 2: “The Selar page didn’t tell me enough. What’s in the course? How long is it? Will it work for beginners?”

Person 3: “I saw your post, clicked the link, but then got distracted. Forgot about it.”

Person 4: “How do I know you’re not a scam? Lots of fake gurus out there.”

Person 5: “I wanted to buy but I needed to save up first. When I had the money, I’d forgotten about it.”

Person 6: “Your cousin bought it. Did it work for him? Any proof?”

Person 7: “₦75k is fine, but what if I don’t understand? Is there support?”

Person 8: “The course sounds good but I don’t know you. Do you actually make money trading?”

Yusuf realized:

His problem wasn’t the course. His problem wasn’t the price. His problem was the SALES PAGE.

The Selar default page was:

It wasn’t selling FOR him.

The Solution (November 2023)

A friend told Yusuf about landing page funnels.

“Your Selar page is like handing someone a business card and hoping they call. A funnel is like having a full conversation that ends with them saying yes.”

Yusuf was skeptical.

But he had nothing to lose.

He created a long-form sales funnel.

What He Changed (The New Funnel)

Instead of the basic Selar page, Yusuf created a comprehensive funnel with:

Section 1: The Hook

Old Selar page:

CRYPTO TRADING MASTERY
Learn how to trade crypto profitably.

New funnel:

How I Went From Losing ₦120,000 in Crypto to Making 
₦150k-₦200k Monthly... And How You Can Do It Too

(Even if you've never traded before)

[Scroll to discover my exact system]

Why better: Personal story. Specific results. Addresses fear (beginners welcome).

Section 2: His Story

Old Selar page: None

New funnel:

My name is Yusuf Mohammed. I'm not some finance expert.

I'm a 29-year-old from Kaduna who lost ₦120,000 trying 
to figure out crypto trading.

I was frustrated. Angry. Ready to quit.

But something kept me going.

For 18 months, I studied everything. Lost more money. 
Made mistakes. Learned.

Then in June 2022, something clicked.

I made ₦30,000 profit that month.

₦45,000 in July.

₦80,000 in August.

By December, I was consistently making ₦150k-₦200k monthly.

I've made over ₦2.4M from crypto trading since then.

Now I want to teach you exactly how I did it.

[Photo of Yusuf]
[Screenshot of trading profits]

Why better: Relatable. Real person. Specific numbers. Proof.

Section 3: Course Breakdown

Old Selar page:

Course includes:
- 12 video lessons
- PDF guides
- Templates
- Community access

New funnel:

EXACTLY WHAT'S INSIDE:

MODULE 1: Crypto Trading Fundamentals (1 hour)
- What is cryptocurrency (simple explanation)
- How exchanges work
- How to set up your first account
- Security basics (don't get hacked!)

MODULE 2: Technical Analysis Basics (1.5 hours)
- Reading charts like a pro
- Support and resistance
- Trend identification
- Key indicators I use daily

MODULE 3: My 3 Proven Strategies (2 hours)
STRATEGY 1: The "Safe Play" (10-15% monthly)
STRATEGY 2: The "Growth Focus" (20-30% monthly)
STRATEGY 3: The "Aggressive" (40-60% monthly, higher risk)

[Full breakdown of all 12 modules]

BONUS #1: Trading Calculator (₦15k value)
BONUS #2: My Personal Watchlist (₦10k value)
BONUS #3: Lifetime Telegram Group Access (Priceless)

TOTAL VALUE: ₦110,000
TODAY: ₦75,000

Why better: Specific content. Time duration. Clear value. Bonuses create urgency.

Section 4: Who It’s For

Old Selar page: None

New funnel:

THIS COURSE IS FOR YOU IF:

✅ You want to make extra income (₦50k-₦200k monthly)
✅ You're tired of regular 9-to-5
✅ You're willing to learn and practice
✅ You have ₦10,000-₦50,000 to start trading with
✅ You can dedicate 1-2 hours daily

THIS COURSE IS NOT FOR YOU IF:

❌ You want to get rich overnight
❌ You're not willing to learn
❌ You expect 1000% returns in a week
❌ You can't handle losing any money
❌ You're looking for a "magic system"

I teach REALISTIC, SUSTAINABLE trading.
Not get-rich-quick schemes.

Why better: Sets expectations. Qualifies buyers. Builds trust through honesty.

Section 5: Student Results

Old Selar page: None

New funnel:

WHAT STUDENTS ARE SAYING:

[Screenshot 1]
"I made ₦45,000 profit in my first month using Yusuf's 
Safe Play strategy. Still can't believe it!"
- Chinedu O., Lagos

[Screenshot 2]
"Lost ₦30k before this course. Now I'm up ₦120k in 
3 months. The risk management section saved me."
- Amina K., Abuja

[Screenshot 3]
"Clear explanations. Real strategies. No BS. 
Best ₦75k I've spent."
- Ibrahim S., Port Harcourt

[4 more real testimonials with screenshots]

Why better: Social proof. Real people. Specific results. Screenshots = credibility.

Section 6: FAQ Section

Old Selar page: None

New funnel:

FREQUENTLY ASKED QUESTIONS:

Q: "Is this for beginners?"
A: Yes! I assume zero knowledge. Start from scratch.

Q: "How much money do I need to start?"
A: Minimum ₦10,000. I recommend ₦20k-₦50k.

Q: "How long until I make money?"
A: Most students see first profits in 2-4 weeks with the 
Safe Play strategy. But it takes 3-6 months to become 
consistently profitable.

Q: "Do I need a laptop?"
A: Phone works fine. Laptop is better but not required.

Q: "What if I lose money?"
A: I teach risk management to minimize losses. But yes, 
losses happen. That's trading. Never risk money you can't 
afford to lose.

[15 more detailed questions answered]

Why better: Addresses objections preemptively. Builds trust through transparency.

Section 7: Guarantee

Old Selar page: None

New funnel:

30-DAY MONEY-BACK GUARANTEE

Try the course for 30 days.

Watch all the videos.
Join the community.
Test the strategies.

If you're not satisfied, email me for a full refund.

No questions asked.

I'm confident you'll love it.

But if not, you risk nothing.

Why better: Removes fear. Shows confidence. Makes decision easy.

Section 8: Urgency

Old Selar page: None

New funnel:

SPECIAL OFFER ENDS SOON:

Current price: ₦75,000
Regular price: ₦110,000

After next 10 enrollments, price increases to ₦90,000.

Spots taken: 7/10

[Countdown timer]

Don't pay ₦15,000 more tomorrow for the same course.

Why better: Creates urgency. Fear of missing out. Justifies action NOW.

Section 9: Final CTA

Old Selar page:

[Buy Now button]

New funnel:

READY TO START?

Click below to enroll now.

Instant access to all 12 modules.
Join 47 other students already profiting.

See you inside!

[ENROLL NOW - ₦75,000 button]

🔒 Secure payment via Paystack
📧 Instant course delivery
💳 Card or bank transfer accepted

Why better: Clear next step. Security signals. Multiple payment options. Urgency (47 students).

The Launch (December 2023)

Yusuf updated his funnel.

Shared the new link everywhere:

Day 1:

Day 2:

Day 3:

First Week:

Yusuf couldn’t believe it.

Week 2:

Week 3:

Week 4:

First Month Total:

Compare:

11.5x increase.

Why It Worked So Well

Let’s analyze what changed:

Before (Selar Generic Page):

Visitor journey:

  1. Click link
  2. See basic description
  3. Think “Hmm, interesting…”
  4. Question: “But is it worth ₦75k?”
  5. Leave to think about it
  6. Never come back

Conversion rate: 3-5%

After (Comprehensive Funnel):

Visitor journey:

  1. Click link
  2. Read compelling headline (hook)
  3. Read Yusuf’s story (relate)
  4. See detailed course breakdown (understand value)
  5. Read testimonials (trust)
  6. Read FAQ (objections handled)
  7. See guarantee (risk removed)
  8. See urgency (must act now)
  9. Click Buy button

Conversion rate: 18-22%

Same traffic. 4-5x better conversion.

The Math That Changed Everything

Let me break down the numbers:

Scenario: 100 interested people

Old Selar Page:

New Funnel:

Difference: ₦1,200,000 more from SAME 100 people.

Just by changing the sales page.

What Happened Next (Months 8-12)

January 2024:

February:

March:

April:

May:

6-Month Total:

Compare to first 6 months:

55x increase.

Current Status (December 2025)

I talked to Yusuf last week.

Current stats:

What he does now:

Monday-Friday:

Total: 4-5 hours/day

(He still trades, makes ₦150k-₦200k monthly from that too)

Combined income: ₦2M-₦2.4M/month

From someone who almost quit after losing ₦120,000.

The Lessons He Learned

Lesson #1: Your Product Can Be Great, But If Your Sales Process Is Bad, Nobody Buys

“I spent 10 weeks creating the course and 1 day on the sales page. That was backwards.”

“The funnel matters MORE than the product.”

Lesson #2: People Need to Know YOU Before They Trust YOU

“Nobody knew who I was. I was just another guy selling a course.”

“When I shared my story—the losses, the struggle, the breakthrough—people connected.”

“They bought from Yusuf, not from ‘some course’.”

Lesson #3: Answer Every Question BEFORE They Ask

“The FAQ section was a game-changer.”

“People had 20 questions. Instead of DMing me each time, they found answers on the funnel.”

“Objections handled automatically.”

Lesson #4: Social Proof Is KING

“8 real testimonials with screenshots did more for sales than anything else.”

“People trust other customers more than they trust me.”

Lesson #5: Guarantee Removes Fear

“30-day money-back guarantee sounds risky, right?”

“340 students. Only 4 refund requests. That’s 1.2%.”

“And the guarantee convinced hundreds to buy who wouldn’t have otherwise.”

“Worth it.”

What He’d Do Differently

If Yusuf could start over:

1. Create the funnel FIRST, course SECOND

“I’d spend time on the sales page before making the course.”

“The funnel is what sells. The course is what delivers.”

“Both matter, but funnel comes first.”

2. Collect Testimonials Immediately

“I should have asked my first 2 students for detailed reviews.”

“Instead I waited 6 months. Lost so many sales.”

3. Build Email List From Day 1

“I relied on social media. When Instagram algorithm changed, my reach died.”

“Email would have been insurance.”

4. Test Different Prices

“₦75k worked. But would ₦50k bring 2x sales? Would ₦100k bring same sales?”

“I never tested. Should have.”

His Advice for Course Creators

“If you’re selling a course, ebook, coaching—anything digital—and struggling to make sales, ask yourself:”

“Is my problem the PRODUCT or the SALES PAGE?”

95% of the time, it’s the sales page.

You don’t need:

You need:

That’s what a proper funnel does.

The Question Everyone Asks

“Can I see your funnel?”

Yusuf created a template based on his funnel structure.

Other course creators have used it:

Results:

Sarah (Makeup Course):

David (Forex Course):

Ngozi (Business Course):

Same pattern: Better funnel = More sales

Your Turn

If you’re selling:

And you’re not getting sales…

It’s probably not your product.

It’s probably your sales page.

A ₦15,000 funnel made Yusuf an extra ₦18.5M over 2 years.

ROI: 123,333%

What could it do for you?

Get the Same Funnel Yusuf Uses

→ Download the Long-Form Sales Funnel

What’s included:

Plus:

Join 2,847+ Nigerian entrepreneurs (including Yusuf) making ₦380k-₦2M+ monthly.

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